SELECTIVE/ SPECIALISED FEEDBACK

Question one: Do you feel like the outcomes we have created are appropriate to the university student demographic?

• this group hasn’t played board games, only really drinking games. board games are more family orientated, less flat oriented
• this demographic is more interested in cards against humanity

Question two: Do you think that our choice to target smaller actions that stack up, rather than a big action via government, is a good idea?

• the smaller habits are a positive. its a good way to make people actually create habits and action. and it makes people feel better about themselves that theyre helping the planet without having to do big things.
• people start small to help them get on board with the concept

Question three: Do you think storytelling is a good way for people to learn factual/ detrimental information?

• the interactive concept is really cool.
• website got a good reaction
• yes it would work with uni students (once you explained the concept!)

• gets people involved
• more people will be talking about it

Question four: Is this a project that university students would interact with?

• yes uni students would interact with it, definitely with the digital aspect
• perfect for the audience, combining film and digital and design and storytelling

Question five: How could an interactive website best be shared and entice people to use it?

• using social media to promote. primary form of promoting.
• instagram posts
• Pottermore advertising
• perhaps posters with QR codes? Simple URL so viewers can remember on the spot and search when they arrive home.

Question six: Would you prefer a fiction narrative, based on real climate based issues?

• fiction based story is easier for people to relate to
• and its nicer so at the end its like a big reveal
• game called A Dark Room as an example (you can google it!)

DISCUSSION NOTES

Up and down scrolling is more dramatic, better for advertisement. our generation uses mobile more than any other device.

More time on their phone than on a laptop. – mobile interactive/ responsive. This about canvas mock-up.

At the end of the story, have a statistic page showing the weighting on peoples choices..

Make sure the pathways aren’t too obvious. “this or this” make the choices merge with the narrative.

Environmental choices, maybe the person is walking and drops a cigarette or a cup. can you pick it up by clicking on it? do the elements ight up?

What level of interaction will the choices have?
– Click
– Scroll
– drag slider

Should I include a timer on any of the choices? Are time based choices useful for choice making? saving one thing vs another?- have it for a few – telltale games.

ABSTRACT

POSITIONING THE RESEARCHER